Mitsubishi cuts the price of the i-MiEV by 25%

With the fight for the electric car market ready to start Mitsubishi has spiced it up with the announcement of the new price for its i-MiEV set to go on sale in the UK on January 1st 2011. The Japanese brand announced a reduction in the all-electric car equivalent to 25%, lowering the price from initial £38,699 to £28,990. This means that thanks to the UK’s Government electric car incentives, customers will be able to buy an i-MiEV for £23,990

According to Lance Bradley, Mitsubishi Motors in the UK’s Managing Director “The i-MiEV will remain first in all respects. We have been first in almost every aspect of the UK’s EV market for the last 2 to 3 years and we’re not going to give up that position easily. The electric vehicle is now a reality, with all our cars being European Whole Type Vehicle Approved. With a Mitsubishi Motors electric vehicle, customers need not compromise in any area.”

Bradley also states that it is a great achievement for Mistubishi to be able to offer a zero emissions car for that price and to take part in such an exciting moment for the motor industry which is suffering biggest change of the last one hundred years.

“We are aware that, by their very nature, any new technologies always command a premium, which has been true for anything from plasma televisions to cars. Others make price claims and estimations, but we have a real vehicle that is available now and is proven in the real world,” added Bradley.

With the Nissan Leaf announced with a price of £23,350 or £28,350, including batteries, the new price for the Mitsubishi i-MiEV seems like a price clash between the brands is undergoing. Customers willing to acquire an electric car will have another item to think through in 2011.