Alfa Romeo brings back Giulia

The relaunch of Alfa RomeoAlfa RomeoItaly, 1910 > present108 models
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continues to advance and the new challenge involves gaining ground in the compact premium segment. Having this in mind Alfa Romeo has just launched the Giulia, a model that retrieves the name of an iconic car from the brand. The new Giulia will be the top-range vehicle of Alfa Romeo when it reaches the market in spring next year.

At the launch of the new Alfa Romeo model, which will compete with models like BMW 3 SeriesBMW 3 SeriesGermany, 1975 > present6 series
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, Mercedes C-ClassMercedes-Benz C-ClassGermany, 1983 > present5 series
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, Audi A4Audi A4Germany, 1994 > present5 series
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and Jaguar XEJaguar XEUnited Kingdom, 2015 > present20 versions
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, the President of Alfa Romeo and Maserati said the Giulia as the first chapter of a new Alfa.

The design of the new Giulia follows the tradition of the fluid lines from Alfa Romeo. The brand bet on a look without not very structured and with soft lines, unlike what has been done by its competitors. The design director of Alfa Romeo said that although focusing on form and function, the new Giulia is nonetheless an attractive object.

With a 50/50 weight distribution, the new Alfa Romeo Giulia includes a torque vectoring system and an active splitter that helps manage downforce at high speeds. The Italian brand promises the most direct steering in the market without the intromission of intrusive electronic systems. The rear-wheel drive model wil also be available with all-wheel drive in many markets.

Thanks to the use of materials such as carbon fiber, aluminum composites and plastic, Alfa Romeo managed to give the new Giulia a power-to-weight ratio of 3 kg/hp, so the top-end version Giulia Quadrifoglio VerdeAlfa Romeo Giulia Quadrif...Italy, 2016 > present should weigh around 1500kg.

Alfa Romeo revealed only one of the engines that will be part of the range of Giulia and that will equip the Quadrifoglio Verde version. This engine is the 3.0-liter bi-turbo V6 developed by Ferrari and has an output of 510hp. Thanks to this engine Giulia Quadrifoglio Verde can reach 100km/h in 3.9 seconds. With a cylinder deactivation system, the FerrariFerrariItaly, 1947 > present233 models
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engine also promises to be very fuel-efficient.

The new Alfa Romeo Giulia will be very important in the Italian brand relaunch strategy, after seeing its sales fall to the 68,000 units in 2014. The new restructuring plan launched by the FiatFiatItaly, 1899 > present159 models
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-ChryslerChryslerUnited States of America, 1925 > present70 models
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Group President, Sergio Marchionne plans to increase sales to 400,000 units by 2018. For that Marchionne has promised an investment of EUR 5 billion for the next three years that will culminate in the launch of seven new models before the end of 2018.