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Two years after the closure of MaybachMaybachGermany, 1909 > present15 models
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2 videos
due to weak sales, MercedesMercedes-BenzGermany, 1924 > present197 models
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decided to bring back the nameplate of the old luxury brand, creating a sub-brand that will be used in luxury models of the German brand. Early versions are the Mercedes-Maybach S 600 and S 500 which were unveiled at the Los Angeles Motor Show.
The Mercedes-Maybach S-Class is an extra-long variant of the Mercedes S-ClassMercedes-Benz S-Class 6Germany, 2014 > present39 versions
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and seeks to fill the void left by the withdrawal of the Maybach 57Maybach 57 SGermany, 2005 > present2 versions
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and 62Maybach 62 SGermany, 2006 > present2 versions
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. The new luxury versions will be distinguished from other members of the S-Class range by subtle exterior details, including a grille with a distinctive design and elongated rear doors.
Inside the new luxury versions will have some features of the old Maybach models, including power seats, but it will receive a brand new design.
Regarding the engine, the new Mercedes-Maybach S600 will receive the V12 biturbo 6.0 liter AMG with 530hp. The new version will also be the basis of the S600 Pullman, scheduled for launch in 2015. The S 500 is equipped with a V8 biturbo engine and has an output of 455hp. For June 2015 Mercedes will be launching a S 500 4MATIC version.
The main opponents of the Mercedes-Maybach versions will be the Bentley Flying SpurBentley Continental Flyin...United Kingdom, 2013 > present11 photos
and Rolls-Royce GhostRolls-Royce GhostUnited Kingdom, 2010 > present15 versions
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, the current occupants of the top luxury segment.
The development of the Maybach subbrand, according to Mercedes' Director of Sales and Marketing Ola Källenius, will follow the same structure of AMG.
"With the Mercedes-Maybach we apply the same logic of Mercedes-AMG, but in an area of prestige and exclusivity. It is not a line of equipment, it is a sub-brand, which in the future will offer Mercedes-Benz a more exclusive form. "
Källenius also confirmed that the S 600 and S 500 are only the first in a series of Maybach versions, which moreover not only focused on the S-Class range. However the German brand will bet on the top models.
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